Before you start your productions you need to demonstrate that you've investigated what your target audience wants. Survey monkey it and show your findings.
Ask non media students to provide opinions as to why they would watch and music video and how it appeals to them.
Think about what the key aspects of a demographic are, for example, interests, gender, age, location, what they do e.g. university/school/work, etc.
Audience research through primary (information you source from a group of people) and secondary (information you find online) is extremely important for this blog.
After your research is complete write a summary and description of your typical audience including photos of them at gigs or festivals etc and a description of other tastes, clothing, music etc and include primary audience and secondary audience.
How do you consume music? When? do you have a daily music routine? Is some music more suitable at a certain time of day than another?
Where? Clubs, bedroom, gigs, car?
Who with? Do you share your music or is it an individual experience?
How? Radio, computer, ipod, tv, live, dancing, homework, getting ready i.e. doing other things - background wallpaper
Why? What are the pleasures associated with music consumption? What does it offer the audience and what needs does it gratify? USES AND GRATIFICATIONS THEORY - BULMER AND KATZ (Key theory to revise)
Personal Identification - when I used to get angry with my parents I used to blast songs that would express how I feel and that would make me feel better
Information - sometimes you learn something from a song? Oliver Cromwell by Monty Python taught me some history.
Entertainment - Madonna and her dance moves
Social Interaction - songs my friends and I would always request and dance to when we went out
Your task is to recreated the visuals from these music videos and then show the comparison from the original video to your interpretation of the scenes shown.
Music video prelim task evaluation
Make sure you have uploaded storyboard, evidence of planning/props list, final video practise and evaluation.
1) Who did you work with and how did you manage the task between you?
2) How did you plan your sequence? What processes did you use?
3) What theories could you apply to the video you chose?
4) What technology did you use to complete the task, and how did you use it?
5) What factors did you have to take into account when planning, shooting and editing?
6) How successful was your music video copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production?
7) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video, do you think?
8) How does it compare with filming an opening to a film?
9) What are your strengths and weaknesses as a group member?
10) Looking at the other group's videos which do you think were most successful and why?
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
- a website homepage for the band; - a cover for its release as part of a digipak (CD/DVD package); - a magazine advertisement for the digipak (CD/DVD package).
The unit is marked out of a total of 100 marks: 20 marks for the planning and research and its presentation; 60 marks for the construction; 20 marks for the evaluation.
In the evaluation the following questions must be answered: 1)In what ways does your media product use, develop or challenge forms and conventions of real media products? 2)How effective is the combination of your main product and ancillary texts? 3)What have you learned from your audience feedback? 4)How did you use media technologies in the construction and research, planning and evaluation stages?
