AUDIENCE - Why and how do you consume music?
How do you consume music?
When? do you have a daily music routine? Is some music more suitable at a certain time of day than another?
Where? Clubs, bedroom, gigs, car?
Who with? Do you share your music or is it an individual experience?
How? Radio, computer, ipod, tv, live, dancing, homework, getting ready i.e. doing other things - background wallpaper
Why? What are the pleasures associated with music consumption? What does it offer the audience and what needs does it gratify?
USES AND GRATIFICATIONS THEORY - BULMER AND KATZ
(Key theory to revise)
When? do you have a daily music routine? Is some music more suitable at a certain time of day than another?
Where? Clubs, bedroom, gigs, car?
Who with? Do you share your music or is it an individual experience?
How? Radio, computer, ipod, tv, live, dancing, homework, getting ready i.e. doing other things - background wallpaper
Why? What are the pleasures associated with music consumption? What does it offer the audience and what needs does it gratify?
USES AND GRATIFICATIONS THEORY - BULMER AND KATZ
(Key theory to revise)
- Personal Identification - when I used to get angry with my parents I used to blast songs that would express how I feel and that would make me feel better
- Information - sometimes you learn something from a song? Oliver Cromwell by Monty Python taught me some history.
- Entertainment - Madonna and her dance moves
- Social Interaction - songs my friends and I would always request and dance to when we went out
Key reasons for listening to music -
- escapism
- create mood - romance, melancholy, upbeat
- cheer you up
- get you in the mood to go out
- add atmosphere to a gathering
- help you sleep
- distraction
- companionship - driving, travelling
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